Gastroenterological Device Market Grew $14.6 Billion in 2011

The gastroenterological device market has been reported to have grown tremendously in 2011. The reason for the growth of $14.6 billion is because of advances in the technology.

Market research company Kalorama released a report titled The World Market for Gastrointestinal Devices which attributes much of this growth to this increase in capsule endoscopy usage.

Capsule endoscopy is a pill-form endoscope innovation where a very small video camera is swallowed by the patient and as it moves down to the bowels sends images to a monitor. This was one of the gastroenterology devices that gain popularity in recent years.  The pill-form method had some limitations which made researchers look into an alternative form. Those who with thin gastrointestinal tracts and blockages may have problems when this device is used. But for most, the benefits of this new, non-evasive methodology cannot be discounted. The new colonoscopy method is more comfortable for the patient and is more cost effective that the older colonoscopy methods.

The companies of Olympus Corporation and Given Imaging are the major players in the endoscopy imaging niche. The PillCam Capsule is Given Imaging’s high selling pill-form endoscope.  This device has a minute camera inside a capsule that can be ingested and therefore disposable.  Wireless technology is then applied to send images to the outside and captured by software.  In 2001, Given Imaging released to the public a small bowel capsule and adding improvements to the device, they are now going to launch a more advance PillCams.

Olympus Corporation has been manufacturing a gastroenterology device called Endo Capsule since 2007. The device uses LED automated lighting which transmits several images per second. The progress of the Endo Capsule along the gastrointestinal tract is recorded for about 8 hours which makes it handy for doctors to see the inside bowels and make diagnosis.

According to the Kalorama report, the technological leaps of the capsule endoscope devices and the public awareness of the need for check-ups have contributed to the increase revenues for this niche.  At this point in time, people who have reached the age 50 are most likely to have their gastrointestinal tracks checked up for the early detection of some forms of cancer. A lot of people believe that prevention is still the best way to go rather than tackling colorectal and other forms of cancer. The popularity of the pill-form endoscope is now felt due to its convenience that older methods do not allow. Endoscopy has gone a long way with this method and forecasts for better technology are positive. 

The public should expect more announcements on the gastroenterology gadget market and how this niche will improve quality of life.  The easier it is for doctors to perform checks and analysis, the better it is for cancer prevention. As more manufacturers are producing devices, the possibility of cost to go down and making the tool affordable is highly possible. Coupled with increasing awareness, the acceptance of the majority of the diagnostic tool is also showed to be positive.